I began my digital marketing and social media work by creating visual platforms for hypothetical clients to utilize for marketing campaigns. I have had the advantage of designing my own communication strategies and developing a campaign through my coursework for companies and organizations, such as Orangetheory Fitness, Uber, the NHTSA, and my capstone project for Oscar Mayer. I’ve also been allowed to do meaningful work for the Alpha Delta Pi organization, the Student Philanthropy Board, LiveWell30a, and HOMEstretch. This has allowed me to excel in my work, becoming proficient using Canva, and Adobe platforms such as InDesign and PhotoShop, Jasper, WordPress, Google Analytics, and other platforms to emphasize performance and engagement.

I am very passionate about working creatively in my field, as aesthetic details are significant to stand out from competitors and other digital works. I believe in the ability to inspire through creative marketing strategies and digital media, giving clients a unique branding style in line with their standards. I have worked towards developing small details in my work that enhance the outlook on all designs, whether that is digital marketing, creative strategies, or photography.

Now, I work under the Marketing Team at Berkshire Hathaway HomeServices Florida Properties Group, where I oversee all social media marketing and advertising. I craft compelling campaigns for our company to build brand awareness and help identify ourselves as a leading real estate company in this industry. From publishing press releases and blog posts to managing our online presence on Instagram, Facebook, LinkedIn and TikTok, to creating marketing campaigns - not only for our company - but for real estate agents to market themselves. Crafting engaging content for our real estate agents to use is a large part of my role as well.